As President and Founder of Agency O’C, Lori spends most of her time peeling back the layers of whatever brand she’s working on. But Lori has some interesting layers of her own. With her extensive experience in account management and brand strategy, she prides herself on always knowing exactly what separates an ordinary brand from a stand-out brand.
After launching her career at Young & Rubicam, Lori continued to gain experience at smaller, boutique agencies including Griffin Bacal, Warwick Baker O’Neill, Frierson Mee & Partners, Warren Kremer Paino, and Agency212. Her affinity for small agencies can undoubtedly be attributed to the fact that she enjoys being involved in all aspects of her client’s business.
She has created brand strategies, marketing plans and led naming projects for many clients across several industries, including Lexmark, PC*Miler Software, Millennium Partners, Taj Hotels Resorts and Palaces, The Pierre, The Lodge at Woodloch, The Mark, The New York Palace Hotel, Hasbro, Hasbro Interactive, Mumm Champagne, Coty Rimmel and Taya jeans.
Lori holds a BA in English from Rutgers University and is President of the HSMAI Greater New York Chapter.
As Production Manager for Agency O’C, Robert ensures every print project is a home run.
Prior to joining Agency O’C, Robert has most recently handled print production for The Joyce Theater, Save Venice, The New York City Opera, and a variety of other clients.
The VP of Ally & Gargano for 20 years, Robert handled the art direction, production and sales promotion for Saab Cars, Fed Ex, The Bank of NY, Dunkin Donuts, and a host of other clients for the agency whose billings totaled $340 million annually.
Before going into advertising, Robert played minor league baseball and can still get a bat on a fast ball if need be.
Amy is a creative who is fascinated by delving into the details that make each client unique. And what she learns is showcased in the work she creates for a wide variety of clients, whether it’s a high-end Bulova watch or a high-tech Dell computer.
Most recently Amy was the Associate Creative Director at Warren Kremer Paino where she developed the agency’s TV, print, collateral and interactive work. Previously Amy held positions at Lowe and Publicis. Clients that have benefited from her expertise over the years include the Maine Office of Tourism, GMC, Swissair, The New York Palace Hotel, Gilt Restaurant, The Phillips Club, The Alex Hotel, Dowling College, Millennium Partners and The Residences at the Ritz-Carlton.
Amy received her degree in Advertising from Syracuse University and went on to hone her creative skills at The Portfolio Center in Atlanta.
Larry has over twenty years of market research experience. In his career he has worked with a number of leading advertising agencies, publishers, financial services companies and consumer goods organizations. He has coordinated and managed the market research for a variety of clients including Advil Liqui-gels, Pravachol, the Maine Office of Tourism, Penguin, DK and Random House.
Larry also specializes in developing market research studies that support public relations efforts. He has developed research studies that have become the basis of press releases and he has personally communicated these research findings at press conferences and radio interviews.
An experienced focus group moderator, Larry has conducted thousands of focus groups and in-depth interviews. His experience, coupled with his flawless intuition is a major asset to Agency O’C.